Trade fair stands must have the right graphic design. It is on this that depends whether our company will be noticed among the rich offer of other exhibitors and will stick in the memory of future customers. Visual stimuli stay in memory for a long time, so they have an invaluable influence on potential buyers of the products we offer.
The right choice of colours and theme directly affects the emotions of the recipient, it is important that they are interested in our offer, not the competition. It is thanks to emotions that the customer devotes their time to familiarising whatsapp number philippines themselves with the exhibitor's stand. Designing a good stand for trade fairs is not an easy thing at all. The main goal of creating a stand is to present the nature of the company's services or products. A stand for trade fairs must stimulate the imagination, arouse positive emotions, intrigue and attract the attention of potential buyers. The graphic design must therefore be pleasing to the eye, not exaggerated, attractive to visitors to the trade fair. Many different tools from the advertising industry are used to create a stand for trade fairs. First of all, trade fair furniture, telescreens, holograms, and lighting equipment are used.
All these elements create one coherent composition. The exhibitor must plan every detail of their stand and plan all its elements well. The space of the stand at the fair is very limited, so it is important to plan it well. Anyone who wants to familiarize themselves with the company's offer must approach the stand without problems, so there cannot be too many things on it that would hinder free access. With this in mind, Retio offers row, peninsula, island and corner stands , thanks to which every exhibitor will find the right stands for the fair. When choosing the right stand for the fair, remember how important it is to have proper communication between the exhibitor and the visitor
2. Proper organization of the work space
stand for trade fairs
Designing a stand for a trade fair is only the first step to success. Then you need to plan the space you will have to use at the trade fair. Sometimes you will have to deal with a relatively small area or irregular shapes. The most important thing is to remember that a person visiting the trade fair should be able to receive all the important information about the company. It is therefore worth placing not only a counter and chairs in your stand, but also a comfortable sofa or armchair , depending on the amount of free space.