Before starting any business plan , it is necessary to set objectives that guide our organization and direct our strategies. If we do not do this, we run the risk of getting tangled up in different things and increasing the chances of failure. Setting SMART objectives for a company will allow us to really understand what we need and what we must do to achieve them.
In this article, we explain what SMART goals are and how to create them. SMART goals examples
What are SMART goals ?
SMART business objectives are those that germany email list comply with the 5 rules that are summarized in English by the acronym SMART (intelligent). Thus, a SMART objective must be:
- Specific – Specific : the objective will be as concrete and detailed as possible.
- Measurable – Measurable : the objective will be quantifiable.
- Attainable – Achievable : the objective should be ambitious, but achievable.
- Relevant – Relevant : the objective will be adapted to the reality of the company or business.
- Timely – On time : the objective must have a deadline for completion.
By creating goals that meet these characteristics, you get smart goals , which provide a clear idea of what we want to achieve for our organization, how the success of our efforts to achieve it will be measured (i.e., what is considered acceptable and what is not), and how long it will take us to achieve them.
5 examples of how to set SMART goals for a company
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