Why SaaS marketing is different from other types of marketing

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SaaS marketing, unlike other types of marketing, is based on the marketing of software services and not tangible products as in traditional marketing. Therefore, for marketing experts , it is a bigger challenge to convince a user to purchase a digital product for their daily processes than to convince them to buy a new mobile phone or laptop.

Being a relatively new cloud-based service, it still creates barriers, so it requires specific marketing strategies to reach the target audience and achieve conversions.


What is SaaS?
A SaaS system, or Software as a Service, can have many advantages for companies, not only because the business software is hosted on an external server or cloud, which workers can easily france email list access from a computer anywhere in the world; but it also saves time, because it does not require the process of installing the server within the same organization, saving on purchase and maintenance costs, which are borne by the service provider.

Below we will review some of the differences between SaaS marketing and other types of marketing , as well as successful SaaS marketing strategies , which will give us many clues to incorporate into our daily work as marketing professionals.



The gift as a sales lever

If we were selling physical goods, it would certainly not be very profitable to give them away, at most a few samples for retail distribution or a sampling promotion in a shopping centre. But giving away the entire product? Never!

Well, that's exactly what SaaS marketing is all about : giving away the product or service is one of the most widely accepted SaaS marketing strategies. The "free trial" is a key marketing strategy in SaaS customer acquisition .