We analyze Hubspot's Multi-Touch attribution model

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Are you worried about how to prove the performance of the work you do? A good attribution model report will allow you to visualize the thinking behind the business and marketing decisions you make.

This type of reporting will not only allow you to defend the decisions you are making, but it will also help you increase your budget thanks to the fact that you will be able to show the effort and results of estonia email list your work with data. Management teams constantly review budgets and need to ensure that they are allocating the right resources to the areas of the organization that are performing best.

Most likely, in this allocation, additional resources will be allocated to teams that are better able to show the value they are bringing to the business and, in some way, how necessary they are for the company. HubSpot has placed a lot of importance on this reporting model, which is becoming increasingly important when presenting reports.

Attribution plays a key role for marketing teams. In the past, marketers would only work on the first or last interaction as a basis to start building their metrics and ROI analysis models. Today, marketers need to visualize all the touchpoints that helped close a particular sale or helped create a new contact.

To help us with this, HubSpot has created two types of multi-touch attribution reports : multi-touch revenue attribution and multi-touch contact attribution . These reports will help us defend our team’s performance, make the case for our investment in our initiatives, and continue to grow.

HubSpot's multi-touch attribution reports are based on the following touchpoints:


The contact points that occur between these four points are classified as "intermediate."