The effect of time on seasonal campaigns

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This helps the busy audience—mostly students—understand at a glance why these kicks are perfect for them without having to wade through blocks of text. The email copy is also concise and describes the benefits without mincing words, which makes them seem more factual and thus more believable. Adopt the fear of missing out FOMO strategy If you’re told something is a limited edition or has a one-time-only discount, you’ll be more likely to consider buying it.

In fact, you might even buy it thinking its value usa telegram number list will increase over time or that you won’t ever get it again. The point is scarcity sells and brands know it. For instance, this newsletter by Fly By Jing makes excellent use of FOMO. Fly By Jing last chance offer newsletter with back to school promotions Source It has a heading “Last, Last Chance” placed front and center to induce FOMO and the copy after it only increases this emotion.

Every word of the email is targeted to cause anxiety and make customers think they’ll miss this offer if they don’t act now. If you’re a brand working in the educational business, you should also use this strategy to prompt people to buy your products. For instance, if you sell stationary bundles in bulk and are running a sale, you could advertise this sale through your BTS newsletter in the same way Atoms is doing it here: Atoms back to school newsletter offering discounts on shoes and masks for the new school year Compared to Fly By Jing, this back-to-school newsletter has more relaxed language and isn’t quite so FOMO-inducing.