Sports sponsorship: high cost and high impact

[samiaseo222]

Running is the trendy physical activity . We go out into the street and we find runners dressed in fluorescent lycra on every corner: in parks, near the sea, in the city centre… More than three million Spaniards practice this sport, according to the Centre for Sociological Studies (CIS) .

It is the best option for times of crisis : you don't have to brazil email list pay a gym membership, nor is it necessary to buy expensive equipment, although to be an advanced user it seems that you have to buy trainers that cost more than 100 euros and space technology clothing. Most of those who practice it are over thirty (the commercial target par excellence in Spain). Running allows them to balance their work and leisure activities. They don't have to organise their schedules to meet up with a team and they can go out at any time.

Once you start, they say you get the bug, so you go from going out for a run a couple of times a week to signing up for popular races, middle distances and, later, even marathons. At the top of the pyramid are those who sign up for international races and extreme experiences such as the Reebok Spartan Race .


When a certain level of assistance and sophistication is reached, professional management becomes necessary . And this is where sponsors come into play.