SEO (organic brand positioning):
Manage your brand's organic positioning in search engines. Study the keywords that best suit your company and include them in your B2B digital marketing plan . The key KPIs you should take into account:
-Organic traffic by Keyword
-Indexed pages
-Number of inbound links
-Percentage of visits that come to your page from searches for branded keywords.
You should also take into account the actions of your competitors.
SEM (paid brand positioning):
SEM encompasses all paid actions for positioning your brand . After investing b2b email lists poland in this type of positioning, it is important to keep track of the results it brings you. The relationship between traffic and the investment made, clicks, conversions... The KPIs to take into account:
-Cost per click
-Traffic to your page
-Cost per thousand impressions
-Cost per acquisition
-Cost per lead.
In your renewable energy company, the weather in each season is probably an important factor when making an investment. It may be interesting to focus on key periods of the year.
Monitoring:
Mentions, interactions... In the renewable energy sector, it is important to measure your online reputation. You should keep track of the ratings and comments about your brand on social media through the following KPIs: