It may seem high, but no method can provide you with (quality) leads completely free. In fact, it is almost never possible to set up a highly profitable business only thanks to word of mouth or organic traffic from search engines. Why does this strategy work? Russell has several much more expensive items available that may be of interest to those . Maybe few will buy a personalized consultation, some will want to participate in one of his webinars, others, instead, will limit themselves to buying another book or a package of video courses. Without having tested Russell's real expertise and the benefit that can be drawn from his teachings (that's what the book is for), probably no customer would be willing to spend large amounts of money on higher-value items.
Example 2: Offer a higher value product or accessory email database australia in your e-commerce before checkout. Upselling and cross-selling are simple examples of funnel marketing upselling and cross-selling marketing funnel examples If I wanted to dedicate an article in this blog to showing some practical examples of funnel marketing, it is also to try to make you understand that this strategy does not only consist of lead generation and email marketing automation . One of the marketing concepts I would like you to embrace is the value ladder . This strategy suggests you set up your business by selling your entry-level (low price and value) products or services.
By working on the initial results obtained and on the growing trust in you, you move, one step at a time, to the proposal of products or services at a decidedly higher price and value. In a much more simplified and immediate way, you can implement these phases within your e-commerce, using 2 sales techniques: Upselling : To a customer interested in purchasing a bouquet of flowers online, offer a second alternative with a higher price and value (a slightly larger bouquet). Cross-selling : before taking the customer to checkout, show them the option to also purchase an accessory (a ticket or a teddy bear). When a customer is interested in one of your products, you inform them that, for a slightly higher cost, they have the option of purchasing a higher-value alternative.
who have read his first book
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