With all the news about data breaches and hacks, it is no surprise that protecting personal data privacy remains a top concern for most Internet users. Despite these fears, in many cases it is difficult to implement effective safeguards.
According to Surfshark, 90% of internet users jordan telegram database in the United States recognize the importance of online privacy. While many Americans value their online privacy, 75% feel they could be vulnerable to cybercriminal attacks. Yet there is a gap between awareness and action, with only 64% using online protection tools and only 56% feeling in control of their data.
Norton’s 2022 Cybersecurity Landscape Survey reflects the views of 10,000 adults across 10 countries and reveals that 85% of adults globally aspire to do more to protect their online privacy. Concerns persist, with 80% of those individuals saying they are concerned about their privacy, 69% of them feeling more concerned than ever, and 61% willing to sacrifice data privacy for convenience. Norton’s findings also highlight that 71% of adults are proactively taking steps to improve their online privacy, including changing default settings (29%), multi-factor authentication (26%), disabling third-party cookies (26%), and using a VPN (16%).
Why is this important? Addressing data privacy concerns helps build consumer trust, ensures compliance with privacy laws, and forms the basis for effective digital strategies.
Actionable idea: Implement a strategy that prioritizes privacy, communicates data use transparently, and fosters