Offer to have them call you at their convenience

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This is what will establish a connection between you and the potential candidate. Would you be open to a brief discussion to discuss further? Simple and polite, no pressure.

Don’t: Include entire job descriptions and Employee Value Propositions (EVPs)

The more personalized your content is, the higher your chances will be to get a positive response. I highly doubt that candidates will go to your site and apply if you just send them a job description.

Do: Create actual content that clearly shows what your intentions are. And remember: Most united kingdom phone number library people use LinkedIn on their mobile devices. Always make your messages short enough that they can be read and answer immediately while on the bus, waiting for a coffee or in between meetings.

Don’t: Include more than one Call to Action (CTA)

If your message contains more than one CTA, your potential candidate will be subconsciously confused.

Do: Keep it simple

Focus on one goal (CTA). Either ask a candidate specifically if you think that he or she is a good fit for your open position or company to call or send a resume or ask for a referral if you know that the person you’re contacting is not actively looking for a job but might know someone who could be.

Don’t: Ask them to contact you and fail to include your contact info. (Yes, I experienced that several times). Always remember, if there is no number to call or email address to mail the resume to, the candidate will most likely not hit the “reply” button to ask for the contact details.


Bottom Line: Recruiting and human resources is getting more personal. And nowadays, everybody is a potential brand ambassador. In a world where communication travels fast and competition is to get the top-tier talent’s attention is great, your company’s brand is pivotal to the success of your talent acquisition. Therefore, when using LinkedIn InMail, be especially careful. Use it to try to form relationships and create awareness but be aware of the shortcomings, especially when using it to source talent.