You may think it’s difficult to calculate the Return on Investment

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John Zappe found himself in discussions of the value and ROI of social media in recruiting at a recent ERE Recruiting Conference & Expo. Recruiting leaders discussing social media acknowledged it as a marketing and promotional tool and remarked that the real value of social media in recruiting is as a channel of influence for branding and reputation building. When companies get active in social media, they have an ongoing series of opportunities to engage candidates, start conversations and get known, and that reflects in an increase in quality candidates and hires.


It’s Hard to Quanify, But Try

of social recruiting, but it’s a worthwhile recruiting metric to develop. The easiest way to start is to look at your number and cost of hires for the year before your company created a business Facebook page or Twitter account uae phone number library versus the numbers for the year of social media engagement. How many applicants came in from the newspaper ad or job board posting and how many came in from the Facebook post about your search for new sales reps? Subtract the cost of getting set up on Facebook versus the cost of a newspaper employment ad or a job board posting.

Now you’re getting an idea of social recruiting’s return on investment. By measuring which social media recruiting tasks and activities are the most productive for your organization, you can better decide which ones to focus on. Develop metrics such as number of candidates per social media profile (Twitter, Facebook, LinkedIn), number of quality hires per type of recruiting campaign (traditional, social media, retained search), and number of recruiting hours per type of recruiting campaign.

Returning to John Zappe’s experience at the ERE Recruiting Conference & Expo and recruiting leaders’ discussions of social recruiting: they were generally in agreement that social recruiting saves agency fees, produces higher quality candidates, and contributes to talent pipeline development while requiring constant effort and is somewhat difficult to track. But they all agreed that “you can’t not be there” (in social media) because you can’t be competitive if you aren’t.