Hootsuite Alternatives for Social Media Analytics

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HubSpot’s ability to integrate with your CRM can help you understand your social media efforts in the larger context of your business by: Tracking leads, new customers, and website traffic — 60% of mid-level managers are social, according to the Index Media professionals track this metric regularly.


Screenshot of Hootsuite competitor HubSpot analytics tool.
(Source: HubSpot)

7. Buzz Sumo
BuzzSumo is one of the more professional Hootsuite competitors on greece b2b leads this list. It is designed to analyze competitor content and discover content and influencers, with a focus on journalists.

For competitor analysis, BuzzSumo identifies the most commonly shared content and its performance by network and format. Their Facebook Page Analyzer helps you benchmark and compare content engagement across up to 10 Facebook Pages. If you follow YouTube, BuzzSumo's video marketing features can help analyze and optimize your videos, display popular video content by topic, ID gaps for competitor channels, and more.

BuzzSumo also has powerful influencer marketing tools. Focused on Instagram, X, and the web, this tool helps you discover influencers and creators who post topics related to your brand.

Pricing: When billed monthly vs. annually, BuzzSumo offers content creation plans at $199/month, PR and communications plans at $299/month, suites at $499/month, and enterprise at $999/month.

Screenshot of Hootsuite alternative BuzzSumo tool.
(Source: BuzzSumo)