6: You need to be on every social media platform

[fomayof928@mowline]

If your team can’t fully embrace the role of video in your social content strategy, it might be time to build an expanded case. Consider how to optimize video conversion rates to help gain more support and resources.

Our benchmark report shows that nearly half (46%) of germany b2b leads marketers see new platforms as a challenge when planning and scheduling content. But your brand doesn’t need to be on every social media platform. Meeting your target audience is more important than trying to balance your content on each network.

That doesn’t mean you shouldn’t consider emerging networks like Threads or emerging technologies like the Metaverse, but brands don’t need to jump on every new wave. Focus on cultivating the quality of relevant networks and experiment as needed.

Index data shows that 64% of social media teams are organized by network. This means one team member might be responsible for TikTok, while another is focused on Instagram. But with the social media landscape changing frequently, this approach may disappear in the future.

As new platforms emerge and consumer preferences change, staffing team members to specific networks can create staffing gaps and layoffs.

Myth 7: Artificial Intelligence will replace the marketing role
The rise of artificial intelligence (AI) in marketing has sparked both enthusiasm and skepticism. As more organizations implement artificial intelligence in social media, some marketers worry about being replaced. But our index data disproves this social media myth: more than 80% of marketers say AI is already having a positive impact on their work.