Storytelling tips for writing memorable emails

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Make them want to read your emails: Build your emails to remove barriers. (Remember the psychology of online reading and think about scannability.) Get them to read and respond to your emails: Use sensory language, evoke reciprocity, and consider your email tone and overall design (as well as a strong call-to-action term). Experiment with wording, email tone, structure, and format, and remember to test different email psychology tools to see which ones boost your email marketing campaigns.

"I hope this email finds you happy." How line data many times a week do you receive an email starting with this sentence? Because I've gotten a lot of it, and I know it's not going to work for me. I would never use this cheesy opening in any of my email campaigns. In some cases (like the one above), your intuition can tell you what not to include in your email. But what about other elements of the message, such as the subject line or the rest of the content? How do you know what motivates people to open your emails and click on your call-to-action button? This is where email A/B testing comes into play! In this guide, you’ll learn: What A/B testing is in email marketing Why A/B testing is crucial for marketers or brand owners What you should test The biggest A/B testing mistakes and how Avoid These Mistakes A/B Testing Best Practices Setting Up a Step-by-Step Plan for Email A/B Testing Let’s Get Started! What is A/B testing in email marketing? Email A/B testing, a.

Also known as split testing, this means sending one version of the email to a subset of your target audience, and sending a second version of the email to a second subset of that audience. The versions with the most opens, clicks, or conversions will be automatically sent to other audiences or help you understand your audience's needs and preferences so you can apply these findings to future messages.