CTAs were created with the goal of encouraging Internet users to take action. Whether it's downloading an e-book, signing up for a webinar, making a purchase decision, or commenting and giving opinions on a blog post, CTAs serve to promote greater engagement between the page and the public. There are some tactics and strategies to create CTAs with a much higher conversion rate.
Do you want to know a little more about what CTA is and how you can use it effectively? Then keep reading!
First of all, what is CTA?
CTA stands for Call to Action . This call requests immediate action whatsapp philippines from visitors, prospects or customers of a particular site, so that they interact after consuming specific content.
CTAs can exist in the form of text, a button or a link, accompanied by words that encourage decision-making, such as “Download our e-book now”, “sign up now”, “don’t miss our offer, talk to a consultant” and “share your opinion”.
Why is it important?
CTAs are not only important for content marketing strategies and e-commerce sites in general; they are important for pages to generate interactions and help convert customers, stimulating genuine desires. CTAs also allow the Internet user to stay longer on the page, enjoying other content or acquiring important information about your business.
How should it be used?
As we mentioned earlier, CTAs should be used to encourage visitors to a given site to take actions of interest to the page. CTAs can vary according to the objective of each interaction and each portal. These objectives can range from simple participation in the blog (asking for opinions or generating discussions) to prospecting, that is, contacting readers to conduct potential business.