Contextual search results Contextual search results Also, when brazil whatsapp number list you simply read reviews of cleaning services or come across a forum discussing these services - even if you weren't specifically looking for them - the ad will appear because it matches the context of the page. Contextual advertising is suitable for testing several hypotheses and giving the first results in a short time.
Also, a warmer audience comes from the context, which is ready to make an order and is looking for a suitable offer. In addition to search advertising, there is retargeting, which catches up with the user on other sites in the format of a smart banner, product card or carousel. For example, if a person added a product to the cart but did not buy it and left the site, you can remind him about the purchase with an additional discount.
Or, if he has already bought a laptop, you can offer a case, charger or table for the laptop. Also, if you were looking for a musical instrument store, over time Yandex will show you ads on similar topics. Retargeting Retargeting Unlike SEO, where the first results can be seen only after several months, contextual advertising after the launch of the campaign within a few days provides the first statistics on clicks, price and conversions.