The market segment related to Fast Moving Consumer Goods, as we have seen, has changed a in ways that in the 1950s and 1960s were considered unthinkable. Today, for any company operating in the sector, it has become essential to review the ways of working and marketing strategies , online and offline, to meet the needs of consumers.
We can say that in 2022, customers have become more singapore phone number example demanding . In 2020, even those who did not buy online found themselves taking this step and got used to the speed, as well as a service, that is often not seen in traditional stores.
Habits are changing, both in terms of purchasing methods and in terms of relationships with new products launched on the market. The typical consumer wants to explore, to live experiences that can no longer be limited to simply buying and paying, and digital, like social media, have offered this possibility.