The analysis of the old VKontakte

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In YAN, there was a decrease of although this value slightly exceeds the average annual level of 110.50 rubles. The data shows a seasonal decline in the cost of contextual advertising in October of both 2023 and 2024. VK (old account) advertising account revealed that the platform remains in demand among advertisers. Despite the fact that the new version of the advertising account left beta testing back in.


For the study period from October 2023 to October 2024, the average cost kuwait whatsapp number data per thousand impressions was. A significant decrease in prices in December 2023 is noteworthy. At the beginning of the period, there was a significant decrease in the indicator to 124.55 rubles, which reflects a drop of 28.9% compared to the initial measurement point.


The annual dynamics show two periods of price decline, after which the cost never returned to its original values. This trend usually indicates a decrease in competitive activity and a general decline in advertisers' interest in the advertising platform. myTarget MyTarget, the advertising platform of the VK ecosystem (formerly known as Mail.ru Group), continues to be in demand among marketers even after the launch of the alternative platform VK Ads (we will discuss it below). For the period from October 2023 to October 2024, the average cost per thousand impressions was 66.