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Therefore, the goal is to be able to provide information to general consumers (BtoC) as well, appealing to a wide range of users. In B2B marketing in English-speaking countries, they are said to be more likely to be used for promotional purposes than white papers*. *Reference: eBooks vs. Whitepapers: Which Performs Best? (CMSWire/Simpler Media Group, Inc.) \If you want to try a white paper campaign or create one, check out the materials below!/ Purpose and Benefits of the White Paper There are four main benefits to providing a white paper that meets the needs of your target audience: White Paper <4 Objectives and Benefits> (Hands creating a white paper on a computer while looking at data) Get information on new customers White papers are often distributed as downloads.


In exchange for distributing it for free, it is common saudi arabia telegram phone number list to ask users to enter information such as their company name, attributes, email address, and phone number into a form when downloading it. Therefore, once the white paper is downloaded, you can obtain lead (potential customer) information. For reference, please see our white paper download form. "Owned Media Support" Service Document Download Form (Nile's SEO Consulting Office) Screen captureReference: "Owned Media Support" Service Materials Download Form (Nile's SEO Consulting Office) You can capture potential customers' information from a form that users fill out when downloading a whitepaper.


Understand the potential needs of your customers You can also discover your customers' potential needs by looking at their white paper download history. This is because some customers often download multiple documents. By understanding why customers downloaded white papers from their download history, you can understand the challenges they face and the information they want, allowing you to offer targeted solutions. For example, if a customer downloads white papers titled "Useful materials for content marketing" and "Article creation know-how that leads to results," you can assume that the customer is "struggling to create content for their own media" and "want to know how to create effective content.