This has an immediate consequence of redefining

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In fact, in a world where the internet and social networks can amplify and enhance the impact of any type of speech, it is defensible that the duty of care required of administrators should also apply to their public speech, whenever this could cause harm to the company.

This concern becomes even more important when executives, like Tallis, are also willing to be influencers, interacting with a broad and diverse audience, in a more direct and informal way, on the most diverse subjects. It is necessary to understand such speeches as public discourses or acts of social communication, which will be interpreted not based on sms gateway serbia the context or the intention of the speaker, but above all based on the perception of the recipients, who, on social networks, are heterogeneous, hurried and often biased, belligerent or perverse.

The case of Tallis Gomes is particularly interesting because the CEO has already clearly demonstrated tendencies towards excesses in his speech. In August of this year, in a podcast, he defended an 80-hour work week, contrary to the legal limit of 44 hours per week, and stated that he does not hire “leftists” because they supposedly “don’t work as well” .

This stance shows a lack of care that would be required of great corporate leaders in the context of public discourse. According to Andiara Petterle , if the responsibility of business leaders is to protect the company’s reputation and ensure that its purpose is deeply rooted in strategic decisions, “this implies not only managing risks, but anticipating how the leaders’ actions and words can resonate with the public.”