Analyzing click-through rates: what you can learn

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It could even be a freebie. Try to make sure that each time you send them an email, you provide a link to a different resource. So, for example, the first message might have a link to a pdf. The second email could have a link to your website, and the third a link to a video. Sending your target audience to different places helps to create a sense of the unexpected. People get bored receiving the same thing week in and week out.

The birthday sequence the birthday bc data hong kong user list email drip campaign is a great way to form deep connections with your audience and generate some extra revenue. They help you send people birthday wishes, which is a nice thing. To run a birthday email campaign, you’ll have to collect a person’s date of birth. You can do this on your opt-in form. However, this will be a point of friction for people signing up to your list. If you take this route, I recommend that you don’t make collecting this information obligatory.

People who don’t want to give you their date of birth will just input fake details. The other way to collect a person’s date of birth is when they are already on your list. You can see that the jeans company lee uses this approach, though their copy could be improved. Lee email collecting birthday data from subscribers. I recommend this option. The advantage of this approach is you have already formed a relationship with your readers by the time you ask for this information.