Europe Dataset

Using Google Keyword Planner for SEO
While this keyword research tool is aimed, at least as far as Google itself is concerned, at those using Google Ads, it is a powerful SEO tool and a perfect resource to help you identify which keywords you should rank for.

The main reason most SEOs use Keyword ...

That said, the tool has too many fantastic features not to mention. The most important one is that it is completely free. With a few tricks and a deeper understanding, the results that can be obtained from it are fantastic.

A powerful keyword tool, but has some limitations
Google Keyword Planner ...

Applications
Apps as content marketing aren’t talked about enough, but they should be. While they can be confusing to search, they have the potential to create significant brand recognition. Imagine if your widget factory decided to release an app that contained many blueprints for building amazing ...

Petit Ballon newsletter
Excerpt from the Petit Ballon newsletter
Sharing news and good advice in order to always stay in touch with its audience can also be a company's motivation. This is the case of Ulule, which highlights, every week, projects hosted on its crowdfunding platform in order to ...

A good press release should attract the attention of journalists who cover your industry. From there, you have the opportunity to be quoted in articles about your chosen product and to build ongoing relationships with newspapers and magazines.
A poorly written press release, on the other hand, may ...

Why use PPC?
If you're considering PPC as a marketing channel for your business, you'll want to know the benefits it offers and understand why you should invest your budget here and not elsewhere.

Here are some of the most common reasons why PPC might be the right advertising channel for you:

Once ...

Announcements
Ads are the items that appear in search engine results when you win an auction, and that entice the user to click.

You can have multiple ads in an ad group and choose how they rotate. You need to make sure you write compelling ads that clearly communicate your message and USP.

car to ...

Link to an external style sheet
Credit a quote
Add sources to a cited fact or study
HTML Link Structure
All HTML link tags are preceded by a less-than symbol, and at the end of the section they are closed with a slash (/) and a greater-than symbol, like

Link tags must be placed between the header ...

Opt for long-tail keywords and analyze user intent by looking at content ranking high in SERPs for your target keywords.
Evaluate traffic quality and user behavior for each channel to detect a potential mismatch between your target audience and the customers who land on your pages. For example ...

Because Google provides users with answers directly on its results page, users often don't need to click on links to find information, which means that visits to your site due to searching for your brand and click-through rates will decrease.

The graph below shows how click-through rates declined ...