Generating Quality Leads: Bottom of the Funnel

[sharminakter]

Opt for long-tail keywords and analyze user intent by looking at content ranking high in SERPs for your target keywords.
Evaluate traffic quality and user behavior for each channel to detect a potential mismatch between your target audience and the customers who land on your pages. For example, users coming from display ads may act very differently than those who find you through search.
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Instead of having a blog that’s just a list of articles, think of it as a multimedia magazine. Not only will your customers find it more convenient than having to go through a YouTube channel, an events page, and a brazil telegram number database blog… You should eliminate the word “blog” and give it a name, you know, a North Star that will guide you in building a relationship with your customer through the name of your blog. Then, connect your events, webinars, interviews, and customer stories – all in one place.

Keith Reynolds, Founder and CEO of publi.io (@maximfuel)

43% of content marketers admitted that creating content that resonates with their audiences is a major challenge. Today, with most marketing communications moving further online and attention spans getting shorter, it’s becoming even more difficult to compete.

Solving your customers’ problems is essential, but it may no longer be enough. People are looking for brands with which they share common values ​​and lifestyles.