Europe Dataset

The WhatsApp thriller that went viral
Derailed: that was the name of the first WhatsApp thriller in the Netherlands. Early last year you could follow this bloodcurdling story of NS. Simply, via WhatsApp. As if you are secretly reading along with a chat conversation between others. That is what it ...

The concept did not originate in the music world. The mother of all reaction video channels is React : known for reaction themes such as 'Kids react to…' and 'Teens react to…'. React was founded in 2010 and now has 12 million followers on YouTube. Numerous media channels have since jumped on the ...

Once you see a trend, figure out a way to make it your own. Your videos are more likely to get liked if they have an original angle. If your content makes people laugh or is relatable, you’re more likely to grow.

3. Create engaging and original content
It is important to create content that your ...

It is also important to pause for a moment to consider this phrase, a classic: 'From their birth story'.

Excited? Take it easy…
As you may know: trainers and experts are quite fanatical about their method. They are very enthusiastic about it and have often seen the light and want others to know ...

Once you create a Reel, an extra tab will appear on your profile. In addition to your own feed, IGTV and content you're tagged in, you'll now also find your Reels.

Instagram Reels screenshot.
You can also find Instagram Reels from other (unknown) people via 'discover'.


Similar to TikTok, tapping ...

You undoubtedly use a personal LinkedIn page. The largest business platform in the world, we can safely say. New job here, promotion there… But do you already use LinkedIn as a marketing channel? LinkedIn advertising is namely super suitable for building brand awareness or generating leads.


In ...

On Snapchat you communicate with photos and videos. These are only visible to a limited extent. They disappear from the server after only ten seconds after opening. It is possible to place augmented reality lenses over the images. Do you really want to stand out? Today it is possible for an ...

Instagram wanted to build a community that valued art and creativity. Instead, 'they built a mall'. – Sarah Frier in No Filter

Instagram has become a shopping mall
Apps, tools and bots to grow faster and buy followers on Instagram sprang up like mushrooms. And there were more difficult situations ...

What are the most important social media trends for 2021? And what opportunities does this offer for marketers and communication professionals? This year, I will not give you a list of features, but an overview with a focus on social developments around social media.


It was and is mainly about the ...

Election night in pictures

Trump claims election before results are known
As we have come to expect from Trump, he was confident in the battle. Around 08:30 Dutch time he gave a speech to the American people. In it he was convinced of victory, while the counting of the votes was still in full swing ...