Europe Dataset

Pardot - ideal for lead management & nurture
If you have a long sales cycle, you usually close business via a sales team (as opposed to on your website or in-store), or you have a high-value product or service and a modest database of prospective customers, Pardot is likely to be your preferred ...

A lot. In fact, it's easier to say what you can't do. But that's not what you came here for, let's be a little more specific. Here's a list of possibilities, not a complete list because the internet isn't long enough. Let me know if any of these pique your interest:

Remember, these assets should ...

Tips and tools for passing the Pardot exam
Tip One: Where possible, use the Pardot platform!
Whether that be trying to get yourself a job client-side with someone who can train and support you through the basics or trying to get a test account from Salesforce (although this is not always easy ...

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

Ready to run a Pardot audit on your account but not sure where to start or how to proceed? We’ve got a handy Pardot Audit Checklist right here that ...

Just like the assets that you use, it’s also possible to put prospects in the recycling bin. Let's start with the reasons why you might actually want to do this;

Usage Limits:
As we touched on before, prospects in the recycling bin do not contribute towards your system’s database limits. This can ...

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

The way we use Pardot folders can mean the difference between an organised, well-oiled marketing machine and an unruly mess of assets.

This one ...

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

I recently wrote a blog on how Pardot dynamic lists can be used for more efficient marketing. One place that dynamic lists are particularly useful ...

Marketo
The Marketo email editor has improved with the release of Email Editor 2.0. These days it’s more intuitive but it still has its issues.

You’ll find many of the usual elements expected of an out-of-the-box email automation tool, such as drag and drop modules and the ability to custom code ...