What is an AI marketing strategy?

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In a world that moves at the speed of social, businesses need ‌ netherlands b2b leads the right tools to remain competitive and grow. A well-crafted artificial intelligence (AI) marketing strategy empowers you to stay ahead of trends, respond quickly to changes and achieve tangible results for long-term success. According to The 2023 State of Social Media report, 98% of business leaders believe companies need to explore the power of AI and machine learning (ML) to have sustainable growth.

With AI marketing, brands can sift through millions of social conversations in seconds to find brand insights that truly matter. Use these insights to ‌optimize marketing spend and resource allocation, inform product research and improve customer delight. Teams can also streamline workflows and automate repetitive tasks to carve out time for more creative or strategic tasks.

Read on to learn more about AI marketing strategy, and how you can design a perfect collaboration between your team and AI.

An AI marketing strategy is a plan that uses AI in business to improve marketing efforts and get better results. AI tools help marketers understand customers better, develop content that appeals to their audience and improve marketing campaigns in real time. This increases brand and customer engagement, ultimately leading to ‌increased market share and higher revenue.

Card that says An AI marketing strategy is a plan that uses AI in business to improve marketing efforts and get better results.
Here are some areas in which AI is helping social and digital marketers today.