Here are five brands using Pinterest to build successful campaigns in 2024.
Posted: Tue Jan 21, 2025 6:32 am
1. Not On The High Street
Posts on Not On The High Street's canada b2b leads Pinterest account
Not On The High Street is a British online marketplace that curates unique gifts from small businesses. As the name suggests, these items aren’t available in mainstream stores.
The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags. This increases organic traffic to their account, while other tactics, like seasonal campaigns, drive conversions.
For example, when UK schools broke for the holiday break, Not On The High Street launched a Pinterest campaign focused on teacher gifts. Each Pin had a product image along with multiple descriptive keywords, like “candle teacher gift” and “soy wax candle”:
A Pinterest product post by Not On The High Street
This strategy not only helps Pinterest users find products using the platform’s built-in search, but it also gets the brand noticed by Google and drives organic search traffic to its board.
2. Sephora
French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements.
The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout. Shopping ads automatically target Sephora’s existing audience, so viewers will see the Pins with the most relevant mix of products for their needs.
Posts on Not On The High Street's canada b2b leads Pinterest account
Not On The High Street is a British online marketplace that curates unique gifts from small businesses. As the name suggests, these items aren’t available in mainstream stores.
The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags. This increases organic traffic to their account, while other tactics, like seasonal campaigns, drive conversions.
For example, when UK schools broke for the holiday break, Not On The High Street launched a Pinterest campaign focused on teacher gifts. Each Pin had a product image along with multiple descriptive keywords, like “candle teacher gift” and “soy wax candle”:
A Pinterest product post by Not On The High Street
This strategy not only helps Pinterest users find products using the platform’s built-in search, but it also gets the brand noticed by Google and drives organic search traffic to its board.
2. Sephora
French beauty retailer Sephora uses its Pinterest boards to drive traffic and conversions through product placements.
The brand integrated its entire product catalog into its account and created Pinterest Shopping ads to encourage customers to checkout. Shopping ads automatically target Sephora’s existing audience, so viewers will see the Pins with the most relevant mix of products for their needs.