The purpose of a media site is to increase the

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E-commerce website
The most important purpose of an EC site is to make a purchase. Indicators for measuring product purchases include reaching the product purchase completion page (arrival page) and adding a product to the cart (event).

If you want to know how users behave on your website, it is a good idea to measure product page views (destination page). Information on acquiring loyal customers can be obtained by measuring membership registrations and email newsletter registrations (destination page).

BtoB website
BtoB websites rarely lead to product purchases, and the goal is often to acquire leads that vp administration email lists will lead to new customers. Business negotiations are rarely conducted on the website, and sales are rarely the goal of a website.

Indicators of lead generation include completed inquiries (landing page), phone calls to inquire (event), document downloads (event), and newsletter sign-ups (landing page).

Media Site
number of users who read articles and to have them read many pages. The ultimate goal is to gain advertising revenue and paid members, but it is also important to increase the number of visits to the site.