An example of Crocs creating trending TikTok content

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Hop on trends and challenges: TikTok trends laos business email list are always changing. Brands crushing it on the platform know exactly when to jump on the bandwagon. Look up trending hashtags, music, challenges and content formats, and put your own creative twist on them. Crocs does this well:
Keep it authentic: Avoid creating overly formal or scripted videos. Adapt to TikTok’s raw, playful and entertaining vibe by showing the human side of your business. Take your audience behind the scenes or feature your employees and office pets. You don’t need fancy equipment to create engaging TikToks either—just good ideas and lighting.
Leverage TikTok’s video editing tools: Don’t just post plain videos—take advantage of TikTok’s creative editing tools to make your content pop. Play around with eye-catching transitions, effects and filters to give your videos that extra oomph. Use trending music to make your content more engaging and subtitles for added accessibility.
Decide when and how often to post: If you are using the app to create content, monitor your audience’s behavior to determine the best times and days to post for maximum engagement. What times are they online? Which days of the week do they use TikTok the most? Use this data to create a content calendar and schedule posts for when they have the biggest initial impact.
Boost business performance on TikTok
After you begin creating content on TikTok, there are several ways to boost your performance on the platform:

Learn the TikTok algorithm
Mastering TikTok requires a deep understanding of how the algorithm works. This will help you create content that ranks higher in user feeds as well as on the Explore and For You pages.

First, know that TikTok’s algorithm recommends content tailored to each user’s interest. But you’re competing with millions of videos and there’s only space for a handful of them on the For You page. So, how does TikTok decide which videos get more exposure?

Here are the factors the platform’s algorithm considers when ranking content: