Use paid advertising to promote your campaign

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“We wanted it to be very lo-fi, so jordan business email list we were able to align with our product marketing, internal communications and creative partners on asset direction and who would film talent. We used Sprout’s Employee Advocacy tool to have something ready the morning it went live as well as having assets in a timely manner to be able to schedule it in Sprout at the optimal send times on launch day,” Rokisky says.

“All of this to say that to be prepared for a social-first product launch, it starts well before launch day,” he says.

Paid advertising can amplify the reach of social media campaigns. It’s an investment, but can return dividends in exposure and engagement.

Decide what demographic and channel to invest in and then narrow down your audience using your chosen channel’s ad tools. For example, if you want to set up paid ads on Facebook for the product launch, you can choose to target people living in a particular country. It’ll then calculate potential reach based on your parameters and budget.

An image of Sprout’s Smart Inbox showing messages across various social networks.
Once these parameters are built, turn your attention to crafting a message that makes your ads stand out.

During a product launch, it’s crucial to have all hands on deck when it comes to customer care. This isn’t just about catching negative remarks—it’s about engaging with your audience to gather early feedback.