What did your college professor teach you?
“The 4 main pillars of marketing are Price, Product, Place and Promotion.
It's time to review these concepts!
Several authors have advocated the redefinition of the main pillars of marketing by observing the current market/consumer scenario.
But what has changed? All 4 P's have changed!
Price became value;
Product became experience;
Square became belize whatsapp data omnipresent;
Promotion turned into engagement.
Let's go,
Price became VALUE
Talking about price has always been a delicate matter, right? Depending on the audience, price sensitivity was a determining factor in decision-making.
Yes, price can be a great value within a mix of variables considered in decision-making, but it may not be the only one, which is why redefining it as VALUE is more appropriate.
Price is one of the values, but value is not just about price.
We need to think about meeting the needs for which the product or service was developed, that is, adding other benefits; it could be free delivery, a money-back guarantee, ecological packaging, etc.
Understand what values are perceived and captured by your audience and add them to your communication/strategy.
Product became EXPERIENCE
User Experience (UX) is one of the most used terms in the world of Marketing. The reason for this is simple: user experience makes all the difference. It’s not enough to sell the product, SELL THE EXPERIENCE!
User experience is about how users interact with a company’s product or service, as well as its channels, during their decision-making and purchasing journey. It’s your audience’s purchasing journey.
This includes relationships with the company's channels, browsing its website, receiving the product and even the ease of activating after-sales service.
The user's perception of the experience delivered is the key to success.
A unique experience is irreplaceable, a product is not.
Square became OMNIPRESENCE
In the past, when we wanted to consume something, whether it was a product or a service, we had to go to a physical location. Nowadays, the company, through the OmniChannel strategy, is everywhere!
The POS or point of sale can now be understood by each channel, whether online or offline, where contact with your brand occurs.
Your product or service can be offered in our home or anywhere else we have access to, all we need is a connected device and an online payment method.