Black Friday is almost here. Don’t expect busy shopping malls and crowded parking lots. Your customers will be looking for deals online and on social.
Now that Black Friday is a months-long event, belize business email list many brands are already in holiday marketing planning mode. According to Sprout’s Advanced Listening tool, from August 9 to September 8, 2023, there were 23,000 Posts on X about holiday deals, holiday shopping and the holiday season.
Black Friday has evolved. And if you want to make the most of the holiday shopping surge this year, your marketing strategy must transform, too. In this guide, we walk through how to build Black Friday social media campaigns to boost your overall strategy this Q4.
Types of Black Friday social media campaigns (+ examples)
Spurred by the growth of online shopping and social commerce, Black Friday has become a five-day event, including Small Business Saturday and Cyber Monday. Some retailers start their promotions as early as October. According to the National Retail Federation, consumers spent $38 billion online over five days (Thanksgiving to Cyber Monday in 2023), a 7.8% increase from the previous year.
Shoppers will most likely focus on retail segments with the most enticing offers. Companies known for featuring the best Black Friday deals include:
Clothing retailers
Electronics retailers
Department stores
Small businesses
E-commerce brands
Furniture and home improvement retailers
Toy makers
Create a winning Black Friday marketing strategy by tapping into the power of social. Here are some proven Black Friday marketing strategy examples that have worked for other brands to inspire your campaign planning.
Influencer campaigns
Partner with influencers to create tailored content for specific demographics. From fashion lovers to tech enthusiasts, influencers usually have niche audiences. If your Black Friday deals are perfect for a particular type of customer, working with influencers who already speak to that crowd is a no-brainer.