The Creators Economy, which is booming and has great potential yet to be explored, represents an opportunity for financial stability for influencers and information producers. The market generates around R$70 billion annually and has 20 million members in Brazil alone. However, the fruits of this new digital Promised Land are still described by numbers desired by many and achieved by few.
Data collected by the Creators and Business survey, carried out by the Brunch agency under the consultancy of YOUPIX, indicate that almost 70% of creators are unable to make a living from their work on the internet and need to supplement their income with other activities.
For Christophe Trevisani, CEO of eNotas, there are ways nigeria whatsapp data that can help content creators overcome obstacles on the path to the financial stability they dream of in the digital market. Trevisani emphasizes that the path to unlocking value involves four steps: content creation, monetization, management and growth.
Other pillars of growth highlighted by the CEO include the efficient use of technology, attracting a target audience willing to pay for the experience, and the search for accelerated training and courses, the latter aimed at information producers, who must identify the learning needs of their audience – which indicates that professionalization is the driving force for the Creator Economy, and can, in fact, help content creators reach their full potential and profit from this market.
In a chat with Clube Mundo do Marketing, Bia Granja, CEO of Youpix, presented the results of the Creators and Businesses survey to the participants. She addressed four dimensions that should be considered by content creators who want to gain more visibility in Influencer Marketing and, in this way, achieve financial stability in the digital market.