The importance of defining objectives
Many companies go to a trade fair without defining clear and realistic objectives. If we do not set this goal, it will be impossible to objectively measure our objectives. You probably think that selling is the objective, although it is important to ask yourself these questions: Are we looking for brand positioning? Direct sales? The acquisition of potential contacts? Having these guidelines clear conditions the strategy we define to achieve the expected results. Focusing on one or two objectives helps direct business mailing lists poland sales and marketing efforts in the right direction.
Corporate or brand objectives
Conversion goals
Objectives for opening new markets
Loyalty objectives
The strategy: How are we going to achieve our objectives?
Once the objectives have been set, it is time to sit down and draw up an action plan: the strategy. Here, it is important to plan a series of actions for before, during and after the fair. These are different stages that require a specific study. But what strategy can improve the return on a fair ? Although the location and size of our stand is important, there is a digital marketing strategy capable of reinforcing your commercial and marketing actions around a fair: Inbound Marketing .
The interesting thing about using this methodology is to exploit its ways to generate attraction and maximize conversions at these events. Before the fair, it is key to exploit all the promotional channels or paths; as well as to prospect potential clients . During the fair, we must exploit our ingenuity and offer strategic CTAs to prevent visitors from passing by our stand. You can certainly do much more than just give away a corporate pen! At the end, it is crucial to track the actions carried out during the fair and the contacts generated. This is where strategies such as social selling and all the loyalty actions exploited by Inbound come into play .
Now, you might be thinking that all this work requires a lot of resources for your company. Forget this idea! With a good methodology, the Internet will offer you the opportunity to attract more visitors to your stand, as well as increase the options to convert your new contacts into clients. At Connext we invite you to collect the following ideas and implement them at your next fair. Do you accept the challenge?