Intensive: How I use interviews to generate marketing results
Posted: Tue Jan 21, 2025 3:37 am
In the last decade, marketing has undergone significant transformations in relation to content formats.
The shift from static to interactive content and from PNGs to MP4s reflects the dynamic nature of the market. According to the State of Marketing 2023 report, 25% of marketers plan to incorporate interviews into their strategies for the first time this year.
During the pandemic, interviews have become a popular tool around the world, being used in podcasts, videos and on social media.
I have consistently leveraged interviews as a valuable marketing resource ever since I realized their potential.
The interview format
Interviews play a crucial role in engaging audiences and morocco whatsapp data delivering impactful results. So it’s no surprise that video accounts for 50% of the responses to questions about the media formats used by marketers this year.
I host Jam Sessions, a series of live video interviews hosted by Rock Content featuring experts, pioneers, and innovators from the marketing world. To name a few, Joe Pulizzi, Pam Didner, and Rand Fishkin have all graced our stage.
Check out the image from the Jam Session with Mordy Oberstein. This is where participants gather, ask questions and share their personal experiences.
By embracing the power of live video interviews, we can deliver an immersive and unique experience to our audience, fostering meaningful connections and taking engagement to the next level.
How to use interviews as a marketing resource?
This is where the magic happens! To unlock the true potential of interviews and achieve impactful results, it’s crucial to go beyond simply creating them. You can go beyond that by repurposing interviews in a variety of formats, including blog posts, social media content, email marketing, lead nurturing, and more.
By spanning multiple channels, you can expand your reach and engage with your audience across multiple touchpoints. By adopting an omnichannel strategy, you not only improve lead generation and MQL conversions, but you also enable a comprehensive experience that caters to your audience’s preferences and needs.
The shift from static to interactive content and from PNGs to MP4s reflects the dynamic nature of the market. According to the State of Marketing 2023 report, 25% of marketers plan to incorporate interviews into their strategies for the first time this year.
During the pandemic, interviews have become a popular tool around the world, being used in podcasts, videos and on social media.
I have consistently leveraged interviews as a valuable marketing resource ever since I realized their potential.
The interview format
Interviews play a crucial role in engaging audiences and morocco whatsapp data delivering impactful results. So it’s no surprise that video accounts for 50% of the responses to questions about the media formats used by marketers this year.
I host Jam Sessions, a series of live video interviews hosted by Rock Content featuring experts, pioneers, and innovators from the marketing world. To name a few, Joe Pulizzi, Pam Didner, and Rand Fishkin have all graced our stage.
Check out the image from the Jam Session with Mordy Oberstein. This is where participants gather, ask questions and share their personal experiences.
By embracing the power of live video interviews, we can deliver an immersive and unique experience to our audience, fostering meaningful connections and taking engagement to the next level.
How to use interviews as a marketing resource?
This is where the magic happens! To unlock the true potential of interviews and achieve impactful results, it’s crucial to go beyond simply creating them. You can go beyond that by repurposing interviews in a variety of formats, including blog posts, social media content, email marketing, lead nurturing, and more.
By spanning multiple channels, you can expand your reach and engage with your audience across multiple touchpoints. By adopting an omnichannel strategy, you not only improve lead generation and MQL conversions, but you also enable a comprehensive experience that caters to your audience’s preferences and needs.