Step 1: Coordinate with relevant teams

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Based on the goals you’ve outlined earlier, uruguay b2b leads identify which departments or teams will be most relevant to your social media efforts. For example, you may have a marketing team that will handle the social media strategy, a customer service team that will want to respond to customer queries and a sales team that may want to nurture leads through your social content.

Work with each department to identify how social media can deliver the most value for them. Ask each team what they want to find out from social media. How do they want to use it? How can your brand’s social media presence serve them? This will help you come up with a plan that covers all the sides of the business.

Your sales team, for instance, may want to find and nurture leads through social media. So your strategy may involve identifying key purchase conversations on social media.

Step 2: Identify key platforms
Do some audience research to understand which social platforms your audience spends the most time on. Gain an understanding of the various platforms your audience uses and how each one caters to their specific interests.

This will make it easier to streamline your social media efforts as you can come up with a suitable strategy that covers each platform in a relevant, targeted way.

Consider also these kinds of questions to determine how these platforms will work under teams’ responsibilities: Which platform do you want to use to provide customer support? Do you want to include LinkedIn to attract potential employees?

Now the biggest question is: Who’s going to execute your social media strategy?