By analyzing such notifications, you can:

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point out plagiarism and demand that your content be removed from a third-party resource;
ask to put a link to a page where you can download or buy your work for free;
indicate the authorship of the expert or company and also ask to add a link to the website or social network page.
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Backlink Tracking
Alerts from Google help in link building. A correctly configured notification in Google Alerts will notify you about new mentions of the site on the network. The syntax of the notification looks like this:

How to Use Google Alerts Monitoring and Notification Service

If your resource is mentioned in text form, you can contact the administration and ask them to provide an active link.