Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito

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Let's give an example of an analysis of the main advertising indicators in the construction industry over the past year.



To view data for a specific region, you need costa rica telegram number database to specify it in the column next to the topic. Let's say the company operates in Yekaterinburg and the Sverdlovsk region. Let's see what the indicators look like and how they differ from the entire country as a whole.

Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito

Comparing a country with a specific region allows us to draw conclusions about the market and competition, and to select new places for scaling up a business. Let's look at the current example.

The average CPM in the Sverdlovsk region is slightly higher than in Russia as a whole: 314.53 versus 288.88 rubles. That is, in this region you will have to pay 25.65 rubles more for 1000 impressions, which reflects slightly higher competition than the average in Russia.
The average cost per click (CPC) is lower than the national average: 17.8 versus 19.79 rubles.
Ad clicks (CTR) in the Sverdlovsk region are on average more active than in Russia as a whole: 1.01 versus 0.83%. This means that the audience's interest is quite high. New housing is being built in the region and existing housing is being actively renovated, and people are willing to respond to advertising.
The average conversion price in the Sverdlovsk region is noticeably lower than in Russia: 196.3 versus 394.16 rubles. This is explained by the fact that people in this region spend significantly less on construction and repairs: 2360.98 versus 28,273.68 rubles. From this data, we can conclude that residents of the Sverdlovsk region make small purchases, but often. Promoting home construction can be difficult, but the topic of minor repairs should be successful.
Right under the main dashboard you can see a summary table with a breakdown by advertising systems. We provide data for the Sverdlovsk region in the screenshot below.