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These public sentiments are used both in popular culture and in brand communications and marketing strategies. First of all, I would like to note that the trend towards nostalgia is a phenomenon without any geographical connection. In the global world, mass psychology phenomena are becoming common. The trend towards nostalgia is most noticeable in music, and it is even becoming an object of research for scientists.

For example, while the songs “Na zare” and “Sedaya noch” are saudi arabia telegram database finding a second life in our country, the main song of 1994 “7 Seconds” has become popular again in Europe. On topic: Why is vinyl back in fashion?

RB.RU recommends the best providers of digital solutions for your business - follow the link How does this work There are a number of reasons why we yearn for the past. They lie in the realm of both individual and mass psychology.

Ekaterina Pamukchi, a psychologist at the corporate well-being platform “I Understand,” comments on the phenomenon of nostalgia in society: "Modern studies of nostalgia have appeared not so long ago, but quite extensive material has already been collected about its influence on the psyche. Nostalgia is considered as an escape from reality into positively colored memories and is regarded as a kind of resource and support if in the "here and now" a person feels dissatisfaction with life.