The end of the era of lone wolves: this is how a collaborative strategy can improve your sales
We often see in many companies and even in movies and series, a wrong approach to sales. Or, at least, not as effective as it could be. This is: the figure of the solitary salesman .
In a recent Allego webinar , Craig Simons , Director of Revenue Engineering, talked about the need to move away from the “lone wolf” sales culture. So what exactly does this mean?
The lone wolf in this new context
A concept that is currently very current in sales management, and that gained strength in 2022 after the pandemic, is “ do more with less ” .
Of course, efficiency isn't a button you can just push. But guatemala whatsapp data there are strategies we can implement that can help us sell smarter to increase efficiency . And it all starts with having the right approach .
We often see that excessive importance is given to the individual quotas of salespeople, or that the figure of the salesperson is understood - we see this especially in television culture - as a person with a lot of personality, even a difficult character, who acts on his own and often has a competitive mentality.
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Image taken from Allego's webinar: «Bye lone wolves»
While the individual characteristics of our sellers are of course very important, in this new context of “ do more with less ” this lone wolf perspective does not work.
As Craig Simons explained, creating a collaborative culture that prioritizes much more than meeting individual quotas is key to improving sales.
Benefits of teamwork
You may be wondering whether it's a good time to move from an approach of individual quotas and competition to an approach of active collaboration. Here are some benefits of this change of approach so you can assess whether it's what your company needs right now:
1. Improve the onboarding process
One of the best ways to learn in a company is to take on the role of a teacher. If your company has a collaborative network, the most experienced salespeople can pass on their knowledge to other salespeople on a daily basis.
This helps new team members to have a smooth onboarding process . Furthermore, having to participate in the training of their colleagues makes more experienced salespeople adopt a more critical attitude towards their work.
In this way, not only are sales best practices transmitted to new salespeople, but there is also greater awareness of how they can be enhanced and improved.
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2. Errors are reduced
If your sales team has strong and constant communication, you will see a reduction in errors. On the one hand, because there are more possibilities of detecting errors early. And, on the other hand, because the potential problem is shared among the entire team, its impact is minimized, and all team members can learn from it to prevent it from happening again.
This allows for faster resolution, which also saves unnecessary work for the Administration and Finance department .
3. Greater knowledge of the status of sales
In the webinar, Craig Simons emphasized the concept of pursuing a “ crowdsourced ” way of working. The concept, which in English means “originating from the crowd” refers to the processes and decisions of the company coming from the entire group.