How to evaluate a landing page before running an ad
Posted: Mon Jan 20, 2025 10:17 am
Data" in marketing is a wide range of information: user behavior analytics, advertising results, financial indicators, website and social media statistics, and much more. When such arrays are in chaos, it affects the comfort of work and the effectiveness of promotion.
If you want to optimize your data, you should start by reviewing and understanding what your company has. CRM, web analytics, e-commerce and advertising tools, ERP systems, and social networks are all sources of data. Start by identifying key canada telegram number database analytics metrics, and take a detailed look at your sales and marketing spend for the past months. After that, you can start implementing the recommendations in this article and tidying up your data. This is the path to effective and advanced marketing.When a large volume of paid traffic comes to a site, there is a risk that all efforts to attract users may be in vain due to a poor landing page. As a result, money spent on advertising is wasted, the company does not receive a lot of potential customers. We will tell you what can be done with the landing page so that it becomes effective and starts bringing more conversions.
First screen
Usability
Content
Web analytics
Conclusion
First screen
This is the part of the landing page that the user sees first, immediately after clicking on the ad. This part of the landing page receives the most attention. The further behavior of the potential client depends on how attractive and informative it is. He may want to scroll down the page or immediately leave the site. On the first screen, you need to place a catchy marketing text that will show the advantages of the advertised product and create a desire to scroll further.
It is important that the person is isolated from any distractions (the site catalog, the "similar products" block) and is surrounded by information only about the target product. For example, characteristics, main advantages, pain points eliminated, usage scenarios, etc. You do not need to apply all of the above at once. First, you should determine what will work best on the visitor in your case.
The first screen clearly and understandably conveys the value of the offer to the person. Pay special attention to these elements:
If you want to optimize your data, you should start by reviewing and understanding what your company has. CRM, web analytics, e-commerce and advertising tools, ERP systems, and social networks are all sources of data. Start by identifying key canada telegram number database analytics metrics, and take a detailed look at your sales and marketing spend for the past months. After that, you can start implementing the recommendations in this article and tidying up your data. This is the path to effective and advanced marketing.When a large volume of paid traffic comes to a site, there is a risk that all efforts to attract users may be in vain due to a poor landing page. As a result, money spent on advertising is wasted, the company does not receive a lot of potential customers. We will tell you what can be done with the landing page so that it becomes effective and starts bringing more conversions.
First screen
Usability
Content
Web analytics
Conclusion
First screen
This is the part of the landing page that the user sees first, immediately after clicking on the ad. This part of the landing page receives the most attention. The further behavior of the potential client depends on how attractive and informative it is. He may want to scroll down the page or immediately leave the site. On the first screen, you need to place a catchy marketing text that will show the advantages of the advertised product and create a desire to scroll further.
It is important that the person is isolated from any distractions (the site catalog, the "similar products" block) and is surrounded by information only about the target product. For example, characteristics, main advantages, pain points eliminated, usage scenarios, etc. You do not need to apply all of the above at once. First, you should determine what will work best on the visitor in your case.
The first screen clearly and understandably conveys the value of the offer to the person. Pay special attention to these elements: