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To place a PLA ad, you need to create a Google Ads account and register product information in the Google Merchant Center. Google Merchant Center is a database that manages product information. If you register your online store cio and cto email lists and product information in Google Merchant Center, it will automatically be displayed to users who use Google services.

Data Feeds
A data feed is a system that allows you to display product information in the format of the ad placement destination. It is necessary to display correct product information in PLA ads. In addition to product information, data feeds include detailed information such as price, stock quantity, product category, product ID, product description, and campaigns.

How to place a PLA ad
actually place a PLA ad and the specific methods for placing an ad.

Registering a Google account
First, you must register for Google Ads and Google Merchant Center. You need a Google account to register for each. If you don't have a Google account, start by registering for a Google account. If you have a Google account, you will be able to register for both Google Ads and Google Merchant Center.