Once you understand this
Posted: Mon Jan 20, 2025 9:37 am
A content audit is important for understanding your existing content and identifying gaps that need to be filled. Understand the intentions Keywords are important for SEO, but the days when everyone chose the keywords with the highest search frequency to attract the largest audience are gone. These days, mid- and low-frequency keywords can be more effective if they match search intent. How to build a SaaS SEO strategy that generates traffic and leads It is important to understand the intent for each buyer persona at different stages of the funnel.
You can select the right keywords with high search intent. They will help you attract the relevant audience. Conduct keyword research You need to have a clear understanding of your buyer persona and the stages indonesia whatsapp number data they enter the funnel at. When searching for keywords, pay attention to their place in the buyer's CJM (Customer Journey Map) and identify the search intent for each of them. The beginning of the SaaS funnel - information requests At the information search stage, a potential client realizes that they have a problem.
And although they may not know how to solve it, they are ready to search for information. Mid-Funnel - SaaS Specific Keywords When buyers reach this stage, they know the problem and are beginning to understand the possible solutions. At this stage, they want to know which solutions best meet their specific needs. This is the time to emphasize the company’s UTP and show its advantages over the competition. End of the Funnel — Branded Queries At this stage, customers are ready to buy.
You can select the right keywords with high search intent. They will help you attract the relevant audience. Conduct keyword research You need to have a clear understanding of your buyer persona and the stages indonesia whatsapp number data they enter the funnel at. When searching for keywords, pay attention to their place in the buyer's CJM (Customer Journey Map) and identify the search intent for each of them. The beginning of the SaaS funnel - information requests At the information search stage, a potential client realizes that they have a problem.
And although they may not know how to solve it, they are ready to search for information. Mid-Funnel - SaaS Specific Keywords When buyers reach this stage, they know the problem and are beginning to understand the possible solutions. At this stage, they want to know which solutions best meet their specific needs. This is the time to emphasize the company’s UTP and show its advantages over the competition. End of the Funnel — Branded Queries At this stage, customers are ready to buy.