Prospects for Marketing Services
Posted: Mon Jan 20, 2025 8:58 am
The bulk of analytics costs are paid for by specialized services that provide marketers with the maximum amount of data for decision making.
Data Bridge Market Research has studied the global marketing services market and presented a forecast based on data. By the end of 2023, azerbaijan telegram number database the market for specialized tools was worth more than $10.1 billion, and is expected to grow to $17.9 billion by 2031. The market should grow at a rate of 12.1% between 2024 and 2031. Key drivers:
increasing demand for mobile marketing automation;
focus on improving efficiency and productivity;
increasing interest in business analytics and data processing.
The situation on the Russian market is similar to the global one — demand for services is increasing. Due to limited access to foreign tools, new Russian services have appeared that are not very well known yet, but are already attracting attention.
The state of the marketing tools market in Russia
According to CNews , the SaaS solutions market in Russia is growing twice as fast as the IT industry as a whole. Despite the exit of many companies from the market, the sphere is developing. New solutions are appearing. Marketers actively use the following tools in their work:
CMS for website creation;
SEO and contextual advertising semantic core collectors;
platforms for mobile and web analytics;
CRM for setting up advertising and managing the client base;
call tracking for analytics and call tracking;
solutions for collecting visitor data and analyzing this information;
email marketing platforms;
chats, online consultants, software for creating bots;
planners and task managers;
solutions for specific niches (for example, MyWarehouse for the commodity business or YCLIENTS for HoReCa);
auto-posting services in social networks.
The choice of tools is huge, and for effective marketing, a business requires a set of solutions that work simultaneously.
Data Bridge Market Research has studied the global marketing services market and presented a forecast based on data. By the end of 2023, azerbaijan telegram number database the market for specialized tools was worth more than $10.1 billion, and is expected to grow to $17.9 billion by 2031. The market should grow at a rate of 12.1% between 2024 and 2031. Key drivers:
increasing demand for mobile marketing automation;
focus on improving efficiency and productivity;
increasing interest in business analytics and data processing.
The situation on the Russian market is similar to the global one — demand for services is increasing. Due to limited access to foreign tools, new Russian services have appeared that are not very well known yet, but are already attracting attention.
The state of the marketing tools market in Russia
According to CNews , the SaaS solutions market in Russia is growing twice as fast as the IT industry as a whole. Despite the exit of many companies from the market, the sphere is developing. New solutions are appearing. Marketers actively use the following tools in their work:
CMS for website creation;
SEO and contextual advertising semantic core collectors;
platforms for mobile and web analytics;
CRM for setting up advertising and managing the client base;
call tracking for analytics and call tracking;
solutions for collecting visitor data and analyzing this information;
email marketing platforms;
chats, online consultants, software for creating bots;
planners and task managers;
solutions for specific niches (for example, MyWarehouse for the commodity business or YCLIENTS for HoReCa);
auto-posting services in social networks.
The choice of tools is huge, and for effective marketing, a business requires a set of solutions that work simultaneously.