Additionally, Meta is launching new dynamic ad formats such as Instagram alert ads
Posted: Mon Jan 20, 2025 8:49 am
Our take: Meta’s recent brazil b2b leads updates have focused on enhancing the platform’s video and Reels capabilities and delivering a more dynamic and personalized ad experience.
A recent survey conducted by Meta revealed that 79% of Gen Z (ages 18-24) purchased a product or service after watching Reel. The ability to automatically optimize video ads for viewing on Reels and mobile apps could make advertisers' lives easier. Still, there are concerns about the quality of optimization, with marketing expert Allie Boyd mentioning that he's seen some oddly formatted Meta ads due to this automated process.
Another big update is the expansion of reminder ads on Instagram. These ads allow businesses to remind users of their previously expressed interest and now include the ability to add external links to new products or sales. Allie and social media marketing talk show host and marketing expert Jerry Potter are excited about the potential of these ads to drive engagement during live events and sales periods, such as Black Friday and Cyber Monday sales.
The introduction of alphanumeric promo codes directly into ads is also a promising update. This reduces friction in the buying process, allowing users to apply the code and make a purchase immediately after seeing the ad. However, Allie noted that this feature may have some drawbacks, such as losing the ability to verify user information via email or text opt-in.
A recent survey conducted by Meta revealed that 79% of Gen Z (ages 18-24) purchased a product or service after watching Reel. The ability to automatically optimize video ads for viewing on Reels and mobile apps could make advertisers' lives easier. Still, there are concerns about the quality of optimization, with marketing expert Allie Boyd mentioning that he's seen some oddly formatted Meta ads due to this automated process.
Another big update is the expansion of reminder ads on Instagram. These ads allow businesses to remind users of their previously expressed interest and now include the ability to add external links to new products or sales. Allie and social media marketing talk show host and marketing expert Jerry Potter are excited about the potential of these ads to drive engagement during live events and sales periods, such as Black Friday and Cyber Monday sales.
The introduction of alphanumeric promo codes directly into ads is also a promising update. This reduces friction in the buying process, allowing users to apply the code and make a purchase immediately after seeing the ad. However, Allie noted that this feature may have some drawbacks, such as losing the ability to verify user information via email or text opt-in.