Link building: What it is, benefits and strategy
Posted: Mon Jan 20, 2025 8:45 am
Link building is one of the best optimization strategies to achieve a good positioning of your website in the main search engines and consists of creating a network of links that lead to a web page, from other authoritative sites.
Below, we explain in more detail what link building is and all the benefits that this strategy can have for your company.
See Index
What is link building?
Link building is a set of strategies, widely used in payroll directors email list digital marketing, that serve to improve the SEO positioning of a website by linking it to other sites that are interesting to users. This will allow your website to gain positions in the main search engines .
These external links that are added to articles are called backlinks and show Google that the web pages we are mentioning are of good quality and serve as a reference to support our content.
Basic concepts to keep in mind
Now that you know the meaning of link building, we will explain how the internal structure of these links works so that you are clear about the meaning of each of the basic concepts to work on.
Anchor text: Meaning
Anchor text is one of the main concepts to take into account when creating your link building strategy. It is a word or phrase that contains a link to another website, so that users only have to click on this text , which is usually displayed in blue, to go to the destination page.
It is important that this anchor text is a keyword that helps the reader know where they will go when they click on the hyperlink.
Below, we explain in more detail what link building is and all the benefits that this strategy can have for your company.
See Index
What is link building?
Link building is a set of strategies, widely used in payroll directors email list digital marketing, that serve to improve the SEO positioning of a website by linking it to other sites that are interesting to users. This will allow your website to gain positions in the main search engines .
These external links that are added to articles are called backlinks and show Google that the web pages we are mentioning are of good quality and serve as a reference to support our content.
Basic concepts to keep in mind
Now that you know the meaning of link building, we will explain how the internal structure of these links works so that you are clear about the meaning of each of the basic concepts to work on.
Anchor text: Meaning
Anchor text is one of the main concepts to take into account when creating your link building strategy. It is a word or phrase that contains a link to another website, so that users only have to click on this text , which is usually displayed in blue, to go to the destination page.
It is important that this anchor text is a keyword that helps the reader know where they will go when they click on the hyperlink.