What impact did the Black Lives Matter movement have on the Marketing industry?

[asikurrahmanshuvo]

Many companies in the United States, in the wake of 2020 and the murder of George Floyd, began making public statements and commitments to address long-standing issues of racism.

For the first time, everyone was saying they were committed to making Black Lives Matter a reality. BUT that's not a big deal.

Declarations are a start, but they are not enough and may seem false. However, there is greater awareness and many initiatives have evolved in these two years. Therefore, companies can have a positive impact on the marketing industry.

What impact do organizations like the Black Marketers Association of America (BMAA) and the African-American Marketing Association (AAMA) have on fostering representation in the industry?

Before 2017, there was no African American professional organization dedicated to marketers, so it's amazing to have so many options today.

One of the first priorities of Black professional organizations like BMAA is to be a community, a safe space, and to empower their marketers to reach their potential and be leaders if they choose to. Organizations like these help malta consumer mobile number list eliminate the question, “where is the Black talent?”
I’ll cut to the chase: If your brand isn’t committed to diversity and inclusion, you’re missing out on a lot . Not only are you missing out on the opportunity to do the right thing to make the world a better, more respectful place. You’re also missing out on business and money.

I'll get into the data soon, but before that I want you to imagine a few scenarios. First, think like a consumer: would you buy a product or service that was made without you in mind? Does that not represent your needs or do you not imagine yourself gaining value among your peers?

Now, think like a salesperson: why do you think your buyer persona or target audience would buy something from you if you don't bother talking to them, showing them that you can help them and that you care about their problems?

Marketing is all about having conversations. But throughout history, this conversation has been directed primarily at one type of people:

I'm talking about standards . Advertising, an important marketing tool, was primarily concerned with promoting these standards.