Another trend that impacts not only the lives of marketing specialists`

[asikurrahmanshuvo]

But is reflected in everyone else, is smart devices, which are becoming increasingly closer and more common in our daily lives.

We can now ask devices to turn on the lights, schedule meetings, take care of our pets, play our favorite songs or add something to the shopping list. Soon, we will also be able to ask them to perform some household chores for us, and this is closer than you think.

Amazon recently announced the acquisition of iRobot Corp., the maker of the Roomba vacuum cleaner. The $1.7 billion deal can be seen not just as “an expensive purchase,” but as a new way to bring cleaning robots into our daily lives.

As we've already said, the closer brands are to people, the greater the chances of selling new product and service offerings in a personalized way. In the near future, Alexa will know not only what your favorite song is or what time you get up during the week, but also how big your house is and even how messy it is.

There are some Roomba vacuum models that can do more than that by scanning and mapping environments .

By integrating with Amazon systems, the company will be able to gain el salvador consumer mobile number list more data about people's homes and routines. By gaining insight into how someone lives, it's possible to make some inferences and help marketers create new offers according to specific needs or preferences.

But of course, there are some privacy issues that we will have to take into account. User data is gold in an era when we talk about the end of third-party data and when companies are looking to speak directly to their audience, bringing increasingly personalized messages, which can also increase the ROI of a campaign.

On the other hand, the use of customers' personal information is a big issue and companies need to treat it with care and, more importantly, with transparency. The user needs to know every piece of information that is collected and has to have the ability to accept it or not.

This applies to all brands that collect user data , in the virtual or real world.