Brands will focus on community building
Posted: Mon Jan 20, 2025 7:16 am
Instead of engaging with the internet at large, consumers are spending more time in groups on Facebook, WhatsApp, Quora, Slack or Microsoft Teams to interact with their peers.
This will affect how brands target their audiences. It won’t be enough to just post on a page and hope people see your content and come to you.
Marketers and brand representatives will need to join groups and investor leads make meaningful connections that help them build communities and bring a more human touch to their brand.
Community building will not only impact how marketers and brands reach their audiences, but also how they create visuals and mockups. Content will need to be personalized to the group, rather than focusing on amplifying a brand’s voice.
6. Content marketers will need to keep up with SEO trends
Google has been adapting its search algorithms in recent years, an evolution that will continue to occur.
On one hand, we’re seeing content get more traction with long-tail keywords and semantic phrases, rather than shorter keyword phrases or single keywords.
This will have a big impact on how your content is written. Focus on writing content that answers a question, as these are the search terms that will yield the most relevant results.
Image search also needs to be factored into your marketing strategy: images should have keywords in their file names and alt text to improve SEO.
Voice search will also become a major player. Siri, Alexa, and Cortana are now widely used in text searches, which explains why long-tail keywords are becoming more useful in search.
This will also impact how brands create ads in their Google Ads Manager and how they target their audiences across search platforms.
Content marketers can use an SEO checklist to ensure they haven't missed any steps:
Include keywords in the “title tag”;
Include target keywords in the URL;
Make the image's alt text descriptive so that search engines can "see" the image;
Include keywords in the image file name;
Include keywords in the content, but pay attention to keyword density and keep them between 5% and 7% of the page content;
This will affect how brands target their audiences. It won’t be enough to just post on a page and hope people see your content and come to you.
Marketers and brand representatives will need to join groups and investor leads make meaningful connections that help them build communities and bring a more human touch to their brand.
Community building will not only impact how marketers and brands reach their audiences, but also how they create visuals and mockups. Content will need to be personalized to the group, rather than focusing on amplifying a brand’s voice.
6. Content marketers will need to keep up with SEO trends
Google has been adapting its search algorithms in recent years, an evolution that will continue to occur.
On one hand, we’re seeing content get more traction with long-tail keywords and semantic phrases, rather than shorter keyword phrases or single keywords.
This will have a big impact on how your content is written. Focus on writing content that answers a question, as these are the search terms that will yield the most relevant results.
Image search also needs to be factored into your marketing strategy: images should have keywords in their file names and alt text to improve SEO.
Voice search will also become a major player. Siri, Alexa, and Cortana are now widely used in text searches, which explains why long-tail keywords are becoming more useful in search.
This will also impact how brands create ads in their Google Ads Manager and how they target their audiences across search platforms.
Content marketers can use an SEO checklist to ensure they haven't missed any steps:
Include keywords in the “title tag”;
Include target keywords in the URL;
Make the image's alt text descriptive so that search engines can "see" the image;
Include keywords in the image file name;
Include keywords in the content, but pay attention to keyword density and keep them between 5% and 7% of the page content;