What can retailers and sellers do?

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In fact, other surveys like GWI research show that brick-and-mortar stores are actually important to Gen Z. They simply prefer shopping through online experiences.

The best way to maintain satisfaction among Gen Z is to understand that they use multiple digital channels and expect consistency across them.

Omnichannel is key
An omnichannel strategy will allow you to offer a simultaneous and interconnected experience across different touchpoints. Thinking about these tactics allows you to improve your customers’ experience, and younger consumers will thank you for it.

Some ideas for implementing an omnichannel strategy are:

Integrate your digital channels;
Involves physical strategies;
Improve your communication points.
Remember that being omnichannel is not about focusing cayman consumer mobile number list only on improving your digital gadget, but about thinking about the purchasing process as something that happens both online and offline.

Reshape your way of doing Marketing
We know that working with increasingly younger audiences is a completely new word. Marketers need to be open-minded in order to connect with the behavior of the next generations.

If Gen Z is not receptive to traditional marketing, you need to look for different channels to connect with them. For example, you can take a look at the rising social platforms like Discord and TikTok to increase your awareness. Also, don’t forget about your online reputation as they are more skeptical before buying anything.

Business and Marketing are constantly changing, but what remains is the willingness to adapt and stay up to date.

Recently, Telegram reached over 700 million monthly active users, making it one of the top 5 most downloaded apps worldwide.